PROFESSIONAL STYLING FOR TVB BEST ACTRESS, SHEREN TANG (鄧萃雯）
BACKGROUND:
Client:
ShapeEasy 22 Limited ( 織形22 )
Profile:
Incorporated in 2004 and engaged in the provision of slimming and beauty services. It personalized weight-loss programs with dancing to clients.
Background:
Sheren Tang ( 鄧萃雯 ) was the new spokesperson for the company to promote the new product, i.e. Easy Dance with aromatherapy.
Media channels:
New marketing campaign with TV commercials, print advertisements launched in March 2010.
Client’s request:
To enhance corporate image of ShapeEasy 22 by sharpening image of Sheren Tang.
Services provided:
1) Color and personality analysis on Sheren Tang for appropriate colors and styles
2) Styling and design of each image for the whole project including special event
3) Personal shopping with alterations
4) Presentation of styles and concepts to client
5) Follow up on special event
Benefits to client:
- Enhanced corporate image
- Improved communication to client
- Increased creditability
- Increased quality of work
STYLING FOR THIS TV COMMERCIAL PRODUCTION :
Styling
Message
1) Star
Glamorous
2) Exercise
Sporty, energetic & fresh
3) Interview
Sporty chic
4) Special Event
Chic & sleek
5) Reporter
Ordinary & casual
6) Admission
Mysterious
PREPARATIONS & RESEARCH:
Sheren Tang (鄧萃雯)
Color analysis
I applied the color palette system to find out the most appropriate colors for Sheren Tang. With high value and high contrast of her personal color, she was versatile with many different color qualities. She was open-minded to accept many colors such as neon colors that make her look sporty, energetic and fresh with a taste of spring.
Personality analysis
She is a smart, confident and professional actress. With her strong personality, I recommended an outfit with military elements. As a spokesperson for a company, the military look could help her to be authoritative to promote a new product to public.
Styling
STAR
Style direction:
Sharper image as a Hollywood star as she won the TVB Best Actress Award
Wardrobe:
Red, one-shoulder evening gown with a high slit in the front and matching accessories including earrings, bracelet and stiletto
Message:
Glamorous
Styling
EXERCISE
Style direction:
Colorful tank-tops, shorts and exercise pants for different dance sessions
Wardrobe:
Sportswear
Message:
Sporty, energetic and fresh
Styling
SPECIAL EVENT
Style direction:
A chic look with a tight-fitted one-piece dress to enforce her slim figure
Wardrobe:
One-piece black dress and matched with metallic bangles and high heels
Message:
Chic & sleek
Styling
INTERVIEW
Style direction:
Sporty chic, casual look with bright and neon colors
Wardrobe:
Sportswear and matched with casual wear including shorts and windbreaker and tank top
Message:
Sporty chic
Styling
REPORTER
Style direction:
Casual look to represent a hard-working reporter
Wardrobe:
Checker shirts with cap and glasses
Message:
Ordinary
Styling
ADMISSION
Style direction:
A Spring look that she could not be recognized when she was going to the ShapeEasy 22 center for dancing class
